An open letter to Jollibee
This is an open letter to my all-time favourite food chain. Because I believe that eating should always be a worthwhile experience. Oo, big deal sa akin ito.
Dear Jollibee,
First of all, thank you for making my pamangkins happy.
They love you so much especially Zoe who insists on celebrating her birthday with you every year.
I wrote because of a very important decision you made that made me unhappy.
I love chicken. I love your Chickenjoy. Super. But ever since Jollibee Chicken Barbecue came out in the market, it has been my favourite chicken dish of all time.
No more chickenjoy, no more chicken inasal from other restaurants. I used to eat Jollibee Chicken barbecue whenever I’m in the city (I work in a farm) but when I started my weight loss diet I can only eat it on weekends and I consume as much as 2-3 servings in one sitting. Matakaw kasi ako.
Two weekends ago, I was in Cagayan de Oro. When I ordered the Chicken Barbecue at SM during lunchtime, I noticed that the special barbecue sauce was replaced by soy sauce and calamansi. I thought, naubusan lang siguro ng sauce. On our way home, we dropped by another Jollibee branch to buy Chicken Barbecue for dinner. When we arrived at home, I was disappointed to see that wala din yung sauce and the toyo and calamansi was its replacement.
Last weekend, I was home in Davao and yes, once again I dropped by Jollibee for my Chicken Barbecue fix. Again, there’s no special barbecue sauce. I was starting to worry because maybe, the lack of that special sauce is a nationwide thing. Honestly, I did not enjoy my meal as much as I used to before. In fact, I only consumed 1 piece.
This afternoon my officemate brought 4 orders of the Chicken Barbecue (she knows I’m so matakaw and I don’t share) but to my disappointment, wala pa rin yung special barbecue sauce.
So I called one branch in Davao and asked why there’s no more sauce. He told me that they received a memo to use toyo-mansi to go with the Chicken Barbecue instead of the usual sauce, which really made me sad.
Not satisfied with his answer, I called Jollibee Customer Service hotline but the girl who answered said the same thing.
Now, I honestly believe that what made Jollibee Chicken Barbecue delicious and ‘addicting’ is because of that sauce.
I’m really disappointed that you decided to replace it with soy sauce and calamansi which I think do not give justice to the Chicken Barbecue. It doesn’t taste right and I do not experience the same level of happiness, satisfaction and natural high anymore when I eat it.
That being said, starting today, I will no longer buy and recommend the present Jollibee Chicken Barbecue with toyo-mansi, unless you bring back the special barbecue sauce.
So unhappily yours,
Mel
P.S. I sent an email to Jollibee Customer Service but as of now, I have not received a reply. Will update you if they answer.
photo credit: Jollibee
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Mel is is the ‘gurl’ behind “The Misadventures of Mel Beckham”. ‘She’ graduated with a double major in Management and Entrepreneurship. ‘She’ grew up in the city but now lives in the bukid near barrio siete juggling work as a farm manager, office secretary, messenger, construction worker, housemaid, make-up artist and babysitter. Despite ‘her’ busy schedule, ‘she’ finds the time to blog in between work, and errands using ‘her’ primitive mobile phone. ‘She’ plans to take ‘her’ MBA soon but ‘her’ multiple jobs prevent ‘her’ from doing so unless going to school will get ‘her’ paid to pay for ‘her’ utangs.
Before ‘she’ dies, ‘she’ hopes of owning a pair of Louboutins, and landing on the cover of Vogue, kahit sa Vogue India lang. Whichever comes first.















Eric, adik ka na nga TANGA ka pa. Hindi kasali sa Barrio ang mga taong sinasabi mo. Ganyan ka na ba ka-desperate kumuha ng traffic para basahin ang mga bulok mong article at akusasyon? Dun ka magkalat sa lungga mo!
Hahaha. Kahapon lang nakita ko ang Jollibee mascot. Ipaparating ko sa kanya ang emo-sentimiento mo
Ate Ajay kung makasalubong ko ang mascot baka awayin ko pa kasi hindi sumasagot. Hahaha
hahaha TEAM MEL of course!
i ate chicken BBQ yesterday and was disappointed with the toyo-mansi sauce..i thought naubusan lang sila sa branch na un so i did not bother to ask the crew.
i guess i will not be eating the BBq too…huhuhu…
Julie, Hindiiiii kaaaah nag-iisaaaaa….
sing mode a’la Regine. hahaha
i also love the Jollibee chicken barbecue and i hate it when the tell me Java rice is not available and like you i got disappointed when i learned it no longer comes with the special sauce.
atta gurl!
as i have written in your blogsite – we’ll make a petition with regards to that special barbeque sauce…
Itong Jollibee hindi pa rin sinasagot ang email ko.
IBALIK NIYO ANG BARBECUE SAUCE!!!
Dapat siguro mag signature campaign na ako. Hahaha
go, go, go. i’m currently drafting a blog regarding your appeal to return that special barbeque sauce! hintay ka lang gurl, we’ll spread the word…hahaha…
yun din kinain ko nung isang araw, wala ring barbeque sauce, gravy nga binigay eh!
Amor, gravy talaga? Injustice ha. Baka tinapon ko yun sa fez ng crew. Char lang. Hehe
True! The java rice compliments the chicken too. You notice the photo above, plain rice na rin.
Ate Reynz, thanks for allowing me to post this here. sana kabahan ang Jollibee. Hehehe
hindi kaya nag cost-cutting sila?
Leo, they should not sacrifice the quality and taste para makapag-cost cut.
Hahaha thank you Snow. The Filipino people should know talaga. Katarungan para sa mga naaapi at gutom! Hahaha
“Katarungan para sa mga naaapi at gutom! ” hahha dapat meron kang COLOR CODE haha, swak to, isabay mo sa election campaign and go on a road trip hehehe
toyo mansi na ba ang replacement talaga? as in forever? waaaaah! cant be! cant be! di to maaari!
Oh yes they did. Hehehe. And the toyo they’re using is supeeeeer maalat!
‘Yan ang pinoy,basta pagkain ang topic ang dami ng comments. Barbeque party list in the making? he-he-he
Kaykay, sali ka? Hahaha
[...] Missing that special barbeque sauce? Have your thoughts heard here: An Open Letter to Jollibee [...]
Nakikidalamhati ako Mel. Heto, may appeal din ako…hahaha…
Alay ko, para sa iyo – mwah!
Thanks Snow. Sana marami ang pumick-up nito. Hahaha
wahahha cost cutting siguro
i am with you mel. ibagsaka ang pasistang kontrol!!!!
o baka naman strategic partnership sa Toyomansi di ba? kahit ako, paborito ko yong chicken joy nila as in joyfullness ako with that meal hahaha but one thing though which i cannot explain – i hate abhor disgustingly dislike Jolibee’s burger – HINDI KO ALAM kung bakit hahaha! i honestly don’t like it’s taste!
Ate Malens, thank you!
Ate Reynz, I don’t like their yumburger too. Pero the chickenjoy is the best.
IMO, i think yumburger is one the best…next to tropical hut HAHHAHAH
parang mas masarap ang chicken ng mcdo
Thanks for the support friends.
Let our voices be heard. Drop a message to Jollibee’s Customer Service, feedback@jollibee.com.ph
Gooooooow! Now naaaa!
sureness gurl!
hindi ko man natikman, na phase out na. sana ibalik nila para naman matikman ko pag-uwi.
I’m with you Nina, di ko pa rin natitikman ito. Pero the issue is too funny kaya join ako sa bandwagon ni Mel. Kelan ang rally? These will be my banners:
1. SOBRA NA, TAMA NA, IBALIK NA ANG BARBECUE SAUCE, NOW NA!!!
2. MAGKAISA AT IPAGTANGGOL ANG KARAPATANG PANTAO!
IBIGAY ANG TAMANG SAWSAWAN SA MAMAMAYANG NAGHIHIRAP!!!
And here’s my chant:
ANG TAO, ANG BAYAN, NGAYON AY LUMALABAN!
KARAPATAN NG MAMAMAYAN, BARBECUE SAUCE! BARBECUE SAUCE!
JOLLIBEE, TUTA NG TOYOMANSI, BOOOOOOO!
Kutz, hahaha! I love the banners, eto na nga at nagpipintura na ako para sa rally sa Ayala. Katarungan lang naman ang aking panawagan. Ibalik ang nararapat na sawsawan! Hahaha
Very relevant and timely issue ang sawsawan, Mel. Isa itong paraan upang maipakita sa mga mayayamang negosyante na ang mga Pilipino ay may sariling paninindigan. Di nga ba’t may kasabihan tayo na “Aanhin pa ang damo kung patay na ang kabayo?” Puwes AANHIN PA ANG BARBECUE CHICKEN KUNG WALA NG BARBECUE SAUCE?
SOBRA NA, TAMA NA, IBALIK NA ANG BARBECUE SAUCE, NOW NA!!!
MAGKAISA AT IPAGTANGGOL ANG KARAPATANG PANTAO!
IBIGAY ANG TAMANG SAWSAWAN SA MAMAMAYANG NAGHIHIRAP!!!
JOLLIBEE, TUTA NG TOYOMANSI, BOOOOOOO!
hahahahha, this is GREAT ..sige sama ako sa Protesta.. Lightning Rally ba nag Mode? Alam ko sa may Ortigas ang Corporate Office ng Jollibee. Eto chant ko:
BAYAN, BAYAN , BAYAN KO
DI PA TAPOS ANG LABAN MO
TOYOMANSI TUTULAN MO
BARBEQUE SAUCE IPAGLABAN MO
Cora-
HAHAHAHAHA, I remember that chant, ROFL! Napaghahalata kung sino sino sa atin ang mga former sarante sa kalye, HAHAHAHA! Anyway’s ino organize pa yata ni Mel ang rally. He’s starting by shopping for short shorts at baka sakaling maging congressness sha.
bwahahah IBAGSAK ANG REHIMENG JOLLIBEEE!!!!
naloka ako sa inyo mga ateh!
MAKIBAKA! Ibagsak ang rehimeng Toyomansi!
Tama na ang pahirap sa mamamayang gutom at uhaw!
Sugooooood mga kapatid!
klutz,
ano may Operation Pinta at Operation Dikit ba? Hahahaha I miss
this. tagal ko ng di nagagawa ito, yung last ko, kampanya pa yata
ng “State of Emergency” ni Cory. Shorts-shorts talaga ang outfit
baka ma-windang ang mga RIOT police! hehehehe
This is truly hilarious I am telling you! Hahaha! This needs one maki-baka don’t make tulog kinda thing! Dapat sa Ayala ang rally and i really like this one:
MAGKAISA AT IPAGTANGGOL ANG KARAPATANG PANTAO!
IBIGAY ANG TAMANG SAWSAWAN SA MAMAMAYANG NAGHIHIRAP!!!
Trulili, Ateng…sa Ayala talaga dapat ang rally with matching confetti dipped in barbecue sauce na ilalaglag from the buildings, hahahaha!
Oy Mel, padalhan mo ng letter ang senado, copy furnished mga radio and TV stations. Ganito ang mga issues na iniimbestigahan sa senado davah, hehehehe. Malay mo magkarun ng senate inquiry in aid of legislation~~
AY! not only that – this deserves a PARTYLIST. dapat i-register to sa Comelec hehehe
Yeahhhhh, comelec, here we come! Start the signature campaign for a Jollibee Barbecue Sauce – Chicken Barbecue Nation party list.
MEL FOR JBS-CBN PARTY-LIST REPRESENTATIVE!!!
Partylist? So that means magiging congresswoman na ako? Hahaha! Puede kaya ang short shorts sa kongreso? Hahaha
Btw, hindi pa rin sumasagot ang Jollibee. Mukhang dedma sa boses ng maliliit. Tsk
Count the number of days when you sent your email to the date when they replied and we’ll surely blog about it. Customer service is customer service. True, we make fun of this one because it’s hilarious pero, dead serious and issue kahit na it’s really funny. If they ignore you or us? Pwes! We have a base of readership to call a BOYCOTT hahaha! Then we open our own Kilusang Mayo Dos hahaha!
Sa palagay ko okay lang ang short shorts sa kongreso. Gusto mo pa walang saplot, okay rin yun. Panlabas na kasuotan lang naman mga yan eh. Kung yun ngang walang utak, okay eh~ *bzing!*
Ay type…Kilusang Mayo Dos! The Genuine Militant Anti Imperialist Arm of JBS-CBN, HAHAHAHAHAA!
Yes, it is indeed a good thing to look into customer service practices of some Philippine companies. Magandang launching point itong Jollibee. Alam mo naman tayo…matindi ang common sense and we know how to pick our fight, hehehehe.
NAKA! if they allowed that Alkalde in BAHAG, why not short shortest?!
Oo KILUSANG MAYO DOS, side by side together tayong mag-rarally with Kilusang Mayo Uno, this is not a partnership, it’s a friendship HAHAHA!
Ibagsak ang imperyalistang pasistang Toyomansi! Hahaha!
*taas kamay* I nominate myself to be the chairperson. Gusto kong ma exile sa Netherlands, EEEEEEEEEEEE!!!!
Exile? sa ganda nang Netherlands? vacation un hahaha
Ako ang makabagong MAJO SISON, hahahahaha, Maria Jose Sison the exile.
hindi ko pa natikman yang barbecue chicken ng jollibee.
Naloka ako sa entry mo Mel. Hayuuff..
Ibagsak ang pasistang Toyo Mansi!
Hindi pa rin ako nakakareceive ng reply mula sa Jollibee. Talagang iboboycott ko sila pag nagkataon.
same here gurl. i have also emailed them.
don’t worry, hindi pa tapos ang laban! hihihi
[...] that goes with my ex-favourite Jollibee Chicken Barbecue. Read it here and the Barrio Siete article here. Guess what. I actually received an e-mail from them. Ang saya-saya ‘di [...]
Jollibee product quality has deteriorated over the years. I could still remember the yummy-crispy Chicken joy in my college days but now its totally different. Is it because of your product re-engineering to cut down cost? Sana naman dont sacrifice the quality. Please bring back the old chicken joy we used to enjoy in college. Plus, the service could be faster and improved. Its getting worst now.