Dick Gordon Dances His Way to Viral Marketing
23 March 2010
44 Comments
Politicians spending BILLIONS of pesos for their campaign should learn from Senator Richard Gordon. The video above is currently circulating in the internet with Bagumbayan’s Presidential candidate dancing with YouTube sensations MOMOY PALABOY to the tune of “The Lion Sleeps Tonight”.
Admit it, the sea of garbage, pedicab, and rap gimmicks are no match to this hilarious video. This video could have been perfect if they’ve included Gordon and Bayani’s platforms though. I’m excited to see the “continuation” of this… 
(cross-posted at 100Araw.com)
Viewed 9312 times by 2774 viewers
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jepoy is the blogger behind Captain's Log and one of the founders of GameOPS - the Philippines' first website dedicated to video games. He is currently one of the site administrators of myGlobe and operates an online store with his girlfriend, Lalaine.
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Silly but definitely hilarious! A unique way of getting someone to pay attention. This is definitely an ad that I would not tune out from. Humor and sound are perfect combination in advertising. This ad however failed to deliver a message at this time but that could be taken cared of next. Get the attention of the viewers first. Thanks for posting!
It’s an excellent idea by the Gordon camp. With all due respect, kahit you all know I’m not for Gordon, this move is a sure winner.
O hayan Kutz, objective yan.
Get over it, man…gheez! Don’t take it personally. Sinuri lang naman ang logic at argumentation skills mo dun sa mga sinulat mo eh hindi pagkatao mo ang hinusgahan so chill. And we’re just looking at an ad here, there’s not even a political message yet.
Whoever is the brain behind this ad is just brilliant. This is the first time I heard or saw this duo moymoy palaboy. They are hilarious especially the one on the right that does the falsetto, LMFAO!
haya ka na naman Kutz. ikaw ang get over it. I was just commenting on the ad and in fact I liked it. ano bah?
dami mo na agad sinabi, susmiyo.
move on pls.
That’s my president! Sincere, smart, great track record, excellent leader, cool and has a great sense of humor.
“Look, if you had, one shot, or one opportunity
To seize everything you ever wanted – One moment
Would you capture it, or just let it slip?” -Eminem
“Look, if you had, one shot, or one opportunity
To seize everything you ever wanted – One moment
Would you capture it, or just let it slip?” – Eminem
for a moment there I thought it was the Villar campaign strategy
Comparing this to the other presidential candidates who spend gazillions on their television ads, Gordon comes up with a winner viral campaign.
This is definitely a smart and practical move and I can’t wait to see more.
Pero teka lang, i checked the views = 19,819 views, bago lang ba to?
That’s why they posted it on Moymoy Palaboy’s channel which has 120,000 plus subscribers. Brilliant idea, I hope they follow it up with something on their platform.
Kahapon lang, March 21. Nasa 20,473 na kanina when I checked. Nakikinita ko ang asar siguro ni Erap sa pinagkagastusan nyang “Kung may Erap may ginhawa” ad, HAHAHAHA! I hope this ad will catapult itself sa internet and mapik-ap ng TV. This team could really use more TV exposure, kawawa naman eh, LOL!
Naku, everybody’s going to dance na sa kanilang campaign chorva. Hahaha
Somebody should get Vice Ganda. He has 1 million Facebook followers already.
Matawagan nga si Atcheng Jamby at baka maunahan. Hahaha
Crush ko si Jamby, gusto ko sayaw ang kanya.
Oh guys! panalo ito! kaso mukhang tagilid talaga si Gordon sa Mayo. Sayang ang budget. Opinion ko lang ha. Dapat sa kanya mag cabinet na lang ulit… at ipangalan nya lahat ng gawain nya sa angkan o sarili niya. Dun naman magaling ang mga trapo eh.
John, wala to budget dahil Moymoy Palaboy is already a Gordon Bayani fan eversince even before this vid came out…please check out http://www.facebook.com/votegordon?ref=ts#!/votegordon?ref=nf
this should help you arrive at a wise decision this May that will Make or continue to Break the future of the Philippines.. The word trapo doesnt apply to Gordon…please do your research first..
Peach, I will not vote for Gordon, I made up my mind… Nick Perlas ako kahit talo siya, what matters to me is I voted for a guy without any doubts… at least for me…
Gordons are trapos. Trapos includes political dynasties. Are you telling me he has no lust for fame. Ask people from Olongapo about the Gordonized entities… research ka diyan.
Kung gusto may paraan, kung ayaw may dahilan.
Despite limited financial resources, Sen. Dick Gordon manages to catch people’s attention. I would love to have a leader who does not rely solely on money but can be creative (and effective at that) to get things done. Gordon and Bayani for 2010!
Yey!! My fave moymoypalaboy for GORDON! Yes!! And they’re doing this out of the goodness of their hearts. Bless them. =)
@Johnonymous… atleast Gordon has achievements and is not afraid to attribute a name to it….. ang iba dyan hiding as John Doe or in anonymity…. who btw is your candidate?
Jet, my candidate is Nick Perlas kahit kulelat… If he lose, I hope he would somehow get a position in the cabinet. He has his achievement too and he wanted it to impart his achievements when he gets in position. His agenda defines a clear difference among others.
BTW, it’s not ethical to put one’s name or any personal branding of sorts in a project funded by tax payers. Ang tawag doon pagiging gahaman ng pulitiko… But I agree Gordon is a man of results too, I just hope he would look into unethical things… like those Gordonized places in gapo.
Kaya sabi ko he’s better to be in a cabinet position again, kasi mas focused ang tungkulin.
good point Johnonymous. uy dalawa pala tayong Perlas dito. heheh. san ka ba sa gapo?
So are you saying that the Aquinos are unethical too? How about we start with renaming Manila International Airport to Ninoy Aquino International Airport? BS Aquino High School, Aquino building in baguio and PLM… are they unethical too?
Sa Capiz damo gid tu Roxas establishment. And then the Diosdado Macapagal port is next. Jess Lapus Memorial Sports Complex will follow. Then let’s change Marcos highway, Marcos State Universities, Marcos bridges, Magsaysay highways, etc. Tomas Joson Hospital and other Tomas JOson buildings and facilities in Nueva Ecija; Angela Valdez Ramos National High School, Ramos Sports Complex and other Ramos institutions in Pangasinan; Ampatuan Hospitals, schools, and towns.
Buong Pilipinas unethical, weeeee! If we bash one candidate for doing that, let’s do the same thing for everybody. Let’s hold everybody to the same standards, bzing~!
jusko, eto na naman tayo. nag break lang sandali. nag note na nga ako ng positive sa Gordon side eh, so we could break the ice. hayyy.
but since you asked, yes, let’s call an apple an apple.
it is unethical. however, it may not be unethical if the said item in question had significant and valid reasons (like say if the name has historical significance).
but then again, you get the point naman Kutz.
and you are right, we need to hold everybody to the same standards, which is better for us all don’t you think?
Sorry, I was asking Johnonymous, not you buraot.
no offense taken Kutz.
BURAOT, I frequent Gapo during my college days lalo na pag summer. Marami akong kaibigan diyan, kasama sina Daddy-Daddy at Tyson.
Hello Kutz,
It is never wrong to feel disappointed on those branding done by politicians, we all know that it has a one-sided result, unfortunately it’s not in our favor… Would you allow your tax money to be used and create and to include a politician’s brand? Or would you be happy that your politician will give you a detailed journal on how your tax money work?
How do you describe, in general, your ideal public servant?
There is a town in Sultan Kudarat named after Ninoy, but this was named after his death to remind people on how he was instrumental in the new era of Philippine democracy, he got a special place in our national history. This one is a good example of using a politician’s name as namesake.
Pero kung yung mga buhay pa at aktibo sa serbisyo at bigla nilang pangalanan ang isang establishment under their own name like Vilma Santos-Recto Type Building sa mga public schools ng Lipa or Mandanas Building sa loob ng Batangas Port. That is something else.
Things have to look appropriate even to the smallest element. If we are in the pursuit of a fair and balanced society. Tax paying people should feel that they share or own a project that they contributed for. This is how a politician acknowledge achievement, this is how a politician empower a society. Raise their morals and potentials to give back more to the community they belong.
People don’t feel proud of themselves kung may trapo. Truly, this is a difficult issue and a sad truth.
Dito sa Amerika, ang mga pulitiko takot sa tao. Sa Pinas, tao ang takot sa mga pulitiko… We all can vouch for this sentence.
Hmmm..Ok tong idea na to ah, kaya lang baka hanggang internet lang to or kung ma-TV man eh GMA 7 lang. If I’m not mistaken, Moymoy Palaboy are under contract with GMA 7, kaya malamang di maipalabas sa ibang network to. Sayang
ang tingin ko naman, kaya nga ginamit ang viral nature ng internet para di na magwaldas ng pera sa TV ads. libre kase ang youtube.
in fairness, nakakadiri lang. sobrang trying hard. hahaha
di ko alam kung dahil ba ito sa hindi talaga ko fanatic ng moymoypalaboy. ang corny!!!
Kudos to Moymoy Palaboy & Dick Gordon….
in fairness nga. it’s a good marketing move. kung kulang ka sa pondo para sa TV ads, daanin mo sa viral dahil siguradong aabot ito sa mainstream.
uy, dami nang pro-Gordon na lumalabas. at least para naman di masabi ng iba na puro kontra Gordon (ako lang ata, heheheh) ang andito.
Barrio Siete is indeed a melting pot di ba?
Buraot…i admire your choice of Perlas. With all objectivity, Perlas has the most comprehensive platform of government amongst all presidentiables. My only concern is how will he translate these good ideas and plans to politicians and to the publics in general. You need to be a skilled politician and effective communicator to deliver this.
Go GORDON pa rin
and i admire you guys as well Jet for your passion in your support of Gordon. our country needs passionate people. to be honest, if not for the reason that I knew it first-hand by living in Olongapo, I would have go for Gordon myself.
but i think the main issue at this election is the “in your face” corruption of GMA. that’s why people tend to go for Noynoy. again, this is just my opinion.
whoever we vote to sit in Malacanang does not really matter. problems are the same and the issues would always be the same. we need change the system, not the person who would be the hed of that same system.
but my conscience tells me to go for Perlas because of his background and his platform.
hahaha! One FB friend sent me that stats nung mga Filipinos online. This is actually a brilliant idea, kung nakuha to ni Gordon early on baka sumabog ang name nya all over and beat out the front runners. He could have used the very same strategy in delivering his message instead na yong nilunod tayo nang basura ni Villar. I bet you, kung sino man ang nag-isip nito, ang galing nya! Haha! Although – Gordon needs to practice dancing. HAHAHA!
actually Dick is good at singing.
Are the young men his sons? They all look alike.
Was that a campaign video? Reminds me of Zimbabwean campaign vid.
why didnt he used girls instead of moymoypalaboy. mas catchy yun =p
That would be invasion of Erap’s turf, hehehehe.
it is hilarious, isn’t it!!! he is so cool!!
i think, this site is a supporter of yellow army..i have to say…
not exactly Bryan. i am a supporter of Nick Perlas, we have Gordon supporters here as well, and noynoy and gibo too.
yeah!!! i love nick perlas!!! pangalawa po sya sa pinagpipilian ko, 3rd si Villanueva……………anu ngayon?? hahaha
pero walang villar..hahaha…Aquino don’t deserve it…
I watched Votebook of GMA7 for Sen. Gordon this evening and I’m impressed with his modest lifestyle and clean asset and liability declaration. You are indeed the right president for me…God Bless Sir!
Watch the replay tomorrow at Balingtanghali – QTV-11 : 12:00nn
Votebook: Sen. Richard Gordon
http://www.gmanews.tv/video/58302/votebook-sen-richard-gordon
Tale of the Tape
Richard “Dick” Gordon VS Benigno “NoyNoy” Aquino
http://www.subokna.com/index.php?option=com_content&view=article&id=58&catid=1