PART 1: The Great Panggagago ng mga TV Networks!
TV probably is the most effective of all media in the Philippines. A significant number of Filipinos get their daily dose of information at any given time or circumstances as long as it is on air. Only TV has the power of immediate reach to geographically scattered country like ours.
Noong panahon ni Aquino, maraming mga media comback ang nangyari sa diyaryo at sa telebisyon. At sa mga sumunod na panahon, nakita natin ang pagbagsak ng ibang istasyon at pagbalik at paglaho ng tuluyan.
From outside the country, I already detected a lot of anomalies of this type of media, what more kung nasa loob ka pa ng bansa? I hope these subtopics will educate us:
TV NETWORK WARS
The only source of revenue of television was through advertisements. Ang istasyong walang pondo mula sa mga ads ay nangangahulugang walang matinong mga programang mailalabas (o wala na talaga), walang talents na magagamit, walang pambayad sa engineers at new technology, relay stations at lahat ng bills na kinakailangan. IBC 13 and RPN 9 ay mga halimbawa ng mga hihingal-hingal na TV channels. Kung hindi sa mga taga-labas na international network at production companies na bumibili ng oras sa kanila tulad ng NBC, Solar at Makising Network, wala na sila.
So bakit napasok ang usapang network wars?
Bilang manonood sa Pilipinas, dalawang istasyon lamang ang ating pinagtutuunan ng panahon sa panonood. Ang ABS-CBN at GMA-7 lang ang madalas ng pagpipilian. During this part of the decade, nakikita nating nagbabanggaan na sila pag dating sa mga shows, mga talent na ginagamit, news format at documentaries. Walang masama sa competition, bahagi yan ng lumalagong industriya. In my point of view, this two networks might have an agreement unbeknownst to the general audience and to advertising companies. The agreement was: MAG-AWAY TAYO, YAYAMAN TAYO.
What’s with the war?
Filipinos easily give their loyalty to brands, deep into their emotions (pati na rin chismis). Pag may gusto silang estasyon, pati simpatiya nila kasama na rin (atay, bituka, balumbalunan). Etong NETWORK WARS nabuo ito para paglaruan lang ang manonood at ipakita na they are both in pursuit of exellence to the people.
Secondly, since sila lang ang panonoorin — ang pera ng advertising ay iikot lang sa kanilang dalawang dalawa lamang. Babayaran nila talents nila para mangkutya, magkabilaan.After all bayad sila!
Pati na rin ang lipatan ng artista, kuno-kuno lang yan… Afterall, ang success ng isang programa ay nasa direktor, producer at writer.
So people, nakikita nyo ang pag-usbong ng mga TV networks na ito ay bunga ng maruming pamamaraan.
MGA ILANG HALIMBAWA NG MGA TV SHOWS NA NANGGAGAGO
1. Wowowee – saan ka ba makakakita ng game show na naghugas kamay after the stampede incident, pinupulutan ang mga mahihirap, live na pandaraya at molestiya etc.kabaluktutan? Lately, nag-appear si Korina at presidential hopeful na si Mar Roxas. Ipinakita nila ang kanilang pag-mamahalan (no problem!) at sinagot ang mga tanong ni Willie about Mar’s political plans and goals. Momentarily, nag-declare si Willie na gusto niyang imbitahan lahat ng “presidentiables” para malaman daw ng madla ang kanilang mga gusto para sa bansa natin. But it’s apparent na Willie is up for a systematic na pangingikil. A national candidate holds a very big campaign budget (I have known this from a “tita” of mine who handled media budget for a senatorial guy).
So pag-nangyari yan, Wowowee will become more than a game show, but a campaign medium. Willie may not take sides but definitely will gain from all sides (kasi nandoon ang mga extra pera). Mayroong mga limitasyon sa pangangampanya, may batas dyan. Willie and the candidates are challenging the law in an ugly fashion.
Hindi ba panggagago yan?
2. TV Patrol - one of the forefront of the Filipino society’s public information is the evening news. News has become influential sa tao. In many ways they shape perceptions and helps one in decision making.
Now, ang TV Patrol (World) ay isang halimbawa ng panggagagong news format. Pinaiikot-ikot nito ang mga manonood. Sisimulan nila ng mga mahahalagang balita, pagkatapos magrereport ng showbiz, balik sa seryoso tapos sundan ulit ng showbiz… Kung babalikan natin ang trahedya ni Failon, para bang masyadong kontrolado ang pagbabalita nito.
At ngayon ang ABS-CBN, tiptoe sa kanilang reputasyon dahil nga baka lumiit ang kanilang earnings through network wars. It looks like this war they engineered are catching up on them.
Another story, there was a time na nagdeclare si Pacquiao na ipapalabas ang recent fight niya sa ABS. Bulilyaso! Protektado pala ng kontrata ang kabilang kumpanya. Hindi pala tuloy ang paglipat sa ABS-CBN. Sa mga panahon na ito Pacquiao is any TV network’s goldmine! Everybody is on Pacquiao now.
Ano ang mga demonic tactics ng ABS-CBN on Manny’s case?
a.) Noong napurnada ang paglipat, sabi nila: No hard feelings, well wishes sa fight, hopefully to work in another time (something in this line).
b.) (Buti na lang nanalo si Pacman!) Para mangutangan ng loob si Pacquiao sa ABS-CBN, sa kanyang istorya ang 3/4 ng TV Patrol’s airtime ng buong linggo. Pati exposure ng nanay, mga anak, asawa, kababayan, manok, baboy, tuna kasama at nakakabit sa Pacquiao story angles…
So later on paglapit ng ABS-CBN kay Pacquiao, they have reasons why Manny should sign up with them. Getting Manny on board with them on future fights/shows translates more: Pay-per-view money, product placements money, advertisement money, viewership share? More money!
Ang galing di ba?
O di ba? So ang nangyayari, these rent-seekers (a.k.a. TV networks) are gaining a lot of advertising money at the expense of panggagago of the society!
3. Maalaala Mo Kaya – is a drama based from real life stories. When Angel Locsin appeard on its episode of February 28 of this year. Her role was a daughter from a Barrio Siete who has great ambitions, enrolled and graduated with flying colors sa University of the Philippines. On the latter part of the show – Angel was having a job seeking turmoil, she ended up doing GRO stuffs. As a UP Summa Cum Laude, how come the character was not drafted at work or maintained in her internship?
O hindi ba, nagago ka na!
Just so you know, TV Networks are great thought manipulators!
To be continued…
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johnonymous is a BA Degree in Broadcasting graduate Centro Escolar University-Manila and currently maintains a bandwagon of continuous learning in Spanish, Persian and German languages. He is now permanently based in San Francisco Bay Area and truly acknowledge the value of his Barrio Siete origins.
yes ang tindi ng war ng ABS-CBN at GMA-7 dito. pag nag-uusap kahit saan, laging ang unang tanong: kapamilya ka ba o kapuso? there was a time nasa ABS-CBN ako tuned. then during the time of judy-ann’s kristala, lipat ako sa 7. then later naging baduy ang soaps ng 7, lipat ulit ako sa 2. these days, tuned in ang nanay ko sa 2, no choice ako!
yan, nadale mo, yan ang dahilan kaya di ako nanonod ng tv nagkataon lang na ang family ko e kapuso lang ang pinapanood at never nag kapamilya at isa pa, suyang suya ako dyan sa mga tele-nobela na yan, ang babaduy…
(shhh oist, anu na nga ngyari sa luna mystika?diko natapos nagbalik na kasi ako dito sayang kainis napapa sanantik pa sa hinayang)
ha ha ha!
Lee: sorry di ko masasagot yang tanong mo. ang pinapanood ko these days eh yung “Only You” sa kapamilya network.
he he he.
Inamin na ng ABS-CBN na nagkamali sila dun sa episode ng MMK, pero maganda pa din si angel dun. HAHAHA
Bwahahaahha….
Parang sira ang mga yan sa network wars…hahahha…
Kaloka, kanya-kanya silang declare na NUMBER 1 sila…hahahhahahha….
haha.. ounga… wala ba silang tamang basehan kung sino talga ang no. 1..
Nakakaburyong di ba? Kalungkot dito, lahat ng followers nila, yun din ang paniniwala. Wala pakialam kung ano basis basta sinabi ng network, yun ang totoo.
@Rob and Kelvin,
Kaya nga di ako nanunuod ng TV. Nasisira lang ang araw ko.
hehe.
TV advertising, parang radio advertising lang yan John, right? Typically, the ratings game comes into play. Kung sino man ang higher ang ratings, charges higher rates.
I’m not very familiar of course sa network wars sa Pinas although I think I read many years ago about the ratings was between these 2 stations. Of course, the more buzz, mas gusto nang advertisers.
It’s like here in the US in the radio biz, me tinatawag na Arbitron ratings, depende sa demographics and reach and everything. Pataasan nang ratings, the higher the ratings ganun din sa Pinas, the higher the ad rates. Minsan, bump pa nga ads mo pag me pumasok na big advertisers eh.
But this is provocative hahaha! I mean, who knows, that’s tough to imagine, manipulate and connive? hahaha!
True! Better ratings means a price command.
Dito sa USA kaya tayo may mga converter box iniimpose ng govt is not just to improve the picture quality. Also, having such, it accurately determines who’s watching what. The converter box, in a way, becomes a measuring device.
Sa Pinas, dependent sila sa Nielsen Ratings at sa bagong pasok sa Pinas na TNS. Sampling lang ang mga nagagawa nyan kasi free-to-air ang mga istasyon… hirap kontrolin.
Paano ba nila makokontrol ang pera sa advertising, edi mag-stage sila ng “feud”? Away sila kuno, para sila lang ang kakamal ng pera.
Simple lang yan eh… Bakit hindi ganoon ka diverse ang media sa atin, bakit silang 2 TV Network na lang ang nagta-thrive???
Unfair industry practice.
Yes and I think this is how these 2 want things to be. Hard to control. If there’s no feud and happy ang lahat, parang walang excitement. Creating feud or industry war has been a long practiced strategy for many. You just can’t conquer a huge segment of viewers who have the same sentiments and loyalty, you need to divide them.
whoa,. ganyan pala ang tv networks… prang gambling na din pala… buti na lang bihira nq nanonood ng tv… lagi kc ako nakaharap sa PC! hahaha
Interesting points but a few glaring weaknesses that I’ll wish to point out.
Firstly, a weak plot line in MMK is hardly panggagago. It’s like saying biopics should be 100% accurate. It’s the Filipino viewers who are gago (i.e. weak of mind) if they insist on believing everything they watch. As for the quality of storywriting in the Philippine TV and cinema, that is another matter altogether.
Secondly, the format of our news programmes have resembled tabloid papers ever since our current VP became the voice of TV news. News on TV nowadays is so dumbed down and downright embarrassing. I grew up on RPN’s Harry Gasser. Now that’s how news should be delivered. So why did networks veer away from this formula and switched to sensationalizing news? Simple. Money. People watch it, they must provide it.
In other words, Filipinos have sh*t on their TV because of their own doing. So it’s not panggagago like you said, it’s pang-gago, i.e. targeted at the gagos in society. So if you watch it and enjoy it, you probably deserve it. If you think it’s total cr*p then don’t watch it.
Go to youtube instead.
@Zahiri2Death
I think it’s unfair to:
1. Use my last name to death as a commenter, hahaha!
2. Generalize our fellow Filipino viewers as gago.
Filipino viewers are just there for the fun, they are just ready to get what’s on TV. It’s the media who are really to be called gago on the kinds of information aired.
In Philippine TV network industry, it is sad that the ugly practices are around, such as: manipulation, conniving, poor taste programs and bad news delivery.
I would say that if you ask a regular Filipino viewer, he/she will likely give you more crappy information about the shows they watched rather than giving you a better view about world news. It’s not fair to call them GAGO (or weak minded), they’re just underprivileged, unsuspecting victims — I truly believe they got brains too, you know!
Puro kaperahan ang umiikot kaya ganyan ang obyus na style ng panggagago tulad sa wowowee na nandugas. PUTANGINA ng mga taong to! pinapanood na nga sila nakuha pang manggago sa harap pa ng buong bansa!
that’s why watching too much tv is bad for you. I just read it last night that fiction writing industry is fading because of new media: internet, television, portable devices. It is sad that our culture is evolving. Sana lang makita ng mga manonood na naloloko sila. Media is entertainment, it does not convey the whole truth (if they do it is a rarity).
Fiction on the other hand is straightforward, it is an invitation to an escape to the imagination. At least the reader/consumer would not feel cheated.
I have to admit kapuso ako – ayaw ko kasi sa channel 2. Pero I can stand not watching TV at all. Ewan ko lang sa mga kasama ko sa bahay bakit di makatiis.
Totoo yan – kainis ang news, exactly how I call it – TABLOID. Puro patayan, aksidente, intriga, mga politikang walang kwenta. Kaya tuloy akala sa ibang bansa ganun talaga ka-dangerous sa manila. at nasa war zone ang pinas.
mahal na ministro atat na ko sa part2 mo lol baka kako sa part2 may sabunutan na
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